The work of a Hidden Customer, also known as Mystery Shopper, is very valuable and extremely important. Large companies from all sectors need to know the level of excellence of their services, clarify which points in their service process need to be evaluated and whether they are being carried out effectively, within company standards.
Evaluators should be aware of every detail and be able to convey the real impressions of an ordinary customer. With all the details about the visit compiled into a detailed report, valuable information is provided so that companies can make the necessary changes to their customer service processes and thus deliver excellence in services to their customers.
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This post is also available in: Portuguese (Brazil)