Each Hidden Client evaluation project has specific rules that may change depending on the type of service being evaluated. But all projects have two essential rules that should never be broken.
- Never reveal your identity
The most important part of Hidden Customer activity is to make sure no one finds out that you are making an assessment. Behave as you normally would when you are buying, experimenting or asking questions about a product and you will do well.
- Never use the flash to shoot
There are some clever tricks that Hidden Clients use so that no one notices they are snapping pictures like pretending to be sending a message or doing a selfie. But, the most important thing is to make sure you’ve turned off your camera flash.
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