Are Paulo, Brazil, Analysis of BARE International, specializing in research with hidden customer, compares consumer profile in both countries
How much time do you spend to buy clothes? The Brazilian average is 38 minutes, compared to only 20 minutes * in the United States. The unprecedented data is from BARE International (www.bareinternational.com), A global leader in customer experience research. Check out the infographic the x-ray of retail stores in both countries: on here
The analysis crosses data from the two countries, taken from searches in retail stores made by the company in 2015, which is a reference in the mystery shopping business, in which a brand hires an appraiser to be a customer and analyze the services provided discreetly And professional.
From the survey, it can be pointed out that the Brazilian spends, on average, 38 minutes to buy clothes, against 20 minutes of the American. One of the possible explanations for this is that service in the US tends to be more objective, while here the seller is classified as very solicitous, probably devoting more time to the customer.
If one of the advantages of American retail is fast payment, the stores here stand out for the organization and the friendliness of the attendants in 92% of the evaluations. “As points of improvement, Brazilians should be concerned about training the team to increase customer loyalty, offer other products and face the moment of exchange as a new chance to sell,” said Christian Ommundsen, BARE’s manager in the country.
The practice of valuation through the hidden customer is traditional in retail and was established in 1920 in the USA. The goal is to have unbiased reviews to improve brand performance, customer loyalty, and train / retain employees in companies.
In all, BARE International has more than 270 customers in 150 countries, with the world’s leading leading brands using the company’s services. In Brazil alone, there are 35,000 registered appraisers. In addition to the fashion sector, the company operates in 11 other segments, including automotive, food and hospitality.
About Bare International
Bare International is a global leader in customer experience research with 28 years of experience with more than 270 customers in 150 countries. Serves large brands in 12 segments. In Brazil, the company has 35,000 registered appraisers and offers services of evaluation of operational excellence, employee commitment and customer satisfaction, as well as providing data analysis and reporting.
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This post is also available in: Portuguese (Brazil)